One of my first Industrial Design projects.We were tasked with re-designing ept’s analog pregnancy tester.
During this time, they were also developing the first digital pregnancy tester.
We were tasked with exploring alternative ways of displaying the results without using words (for international markets). This was a crash course on empathy realizing that the words or icons associated with positive or negative results had a very different emotional meaning depending on the woman’s desired outcome. At the end it was decided to use words to remove any ambiguity of the results.
10+ years and the visual language is still being used.